Copyright 2006 Brian Hack
A common product to many marketing offers is an ebook, but not
all ebooks are created equal. Once an ebook is written it can
be sold or given away to promote another product or product
line. Content can be written by you, or written by a
ghostwriter for you, or you can purchase private label rights
[PLR] on an existing ebook that you can modify, re-title and
re-brand.
Ebooks are a good way to add value to a promotion. If you have
written a new ebook then you can pick up some PLR ebooks to
complement and increase the value of your offer.
Many of the ebooks bundled with promotions deliver content in
ways that leave room for significant improvement. For example,
some of the obvious features of a book are table of contents,
headers or footers with page numbers, chapters with titles and
sometimes sub-titles. If any of these hallmarks are missing
from an ebook, then it can be improved.
If your product is too short to include the main traits of a
book listed above, the terms booklet, report, or special report
can be just as effective for promotion. Conversely, you can
abstract content from PLR books or articles to supplement your
project.
Although professional software and its use are essential to
competitive advantage, it is not that expensive to hire a
professional to package for you. Both money and time can be
saved with a bit of planning to optimize your ebook profit
potential. For the same price of some ebooks, you can purchase
your own ebook income generator package from h4h.biz. The
difference is how and how much money is returned to you on your
investment.
As a professional packager I am always upgrading my software
and skills. Like anyone who wants to earn income, there is a
learning curve to the tools of the trade. On the internet, it
includes the hardware, software, and skills in their use that
determines how well your business performs in your market niche
or sub-niche. Although software is a common denominator, how it
is used is as different as the people using it.
There are a many good reasons to hire someone else to do a job
better, sooner, or just get it done. For example, I am not a
bookkeeper but I do have the same software as my bookkeeper. I
know enough about using it to generate reports, but the rest I
pay her to do. On the other hand, I’m a graphics specialist
that uses most of the professional software on a daily basis. I
manage my projects by sub-contracting surplus work to
freelancers. This enables me to do as much work that comes my
way while managing continual development of my business
systems.
In my experience it is important to learn as much as you feel
comfortable with about the tools of the trade because even if
you don’t use them on a daily basis yourself, you place
yourself in the position of being a well informed buyer that
understands enough of the technical jargon to make an informed
purchase.
When I taught at the Pre-Press Institute, I would break the
learning curve into lecture, lab, and experience. The lecture
was a combination of reading to prepare, then watching and
interacting in a demonstration. The lab time was spent learning
how to do-it-yourself with immediate feedback to questions as
they were asked. I explained experience as the combination of
learning to learn, practice without the lab feedback, and
on-the-job feedback from colleagues or clients. I have adapted
many features of this training model for internet delivery. It
is now available by membership to my online project workspace.
It is just a few clicks away.
The next part of this article is titled "7 Ways To Increase
Ebook Income Potential", and is available by subscription to my
free weekly Business Builder Report.
About The Author: Brian Hack - <a href="http://h4h.biz"> - economic</a>
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