"If you don't PLAN, your prefer to FAIL" - Sadly, this well-worn quotation is just about the epitaph for many a relevant video project that fell pitifully short of the expectations raised before work commenced.
Having less proper arranging a corporate video production is quite like triggering over a 100 mile journey for an unknown destination, automobile using a near-empty petrol tank, no Sat-Nav or map, 2 bald tyres with out roadside cover. You're literally ASKING to operate into problems!
... Yes I realize you may call for assistance on your cell phone, but you get my point, right?
So, let's consider these preparation essentials:
OBJECTIVES:: Purpose and Message
The first question should be "What exactly do we want this video to achieve?" What is its purpose, what's the message you want to communicate?...
and above all... Who's our market?
A business video needs to be a strong business tool that communicates clearly together with your market, raises brand awareness, or helps you to increase sales revenue.
You'll want a magnificent objective. Or even, then your impact of your respective video production may very well be blunted. So, "Maybe now it's time there were a whole new video" isn't goal. Yes, the existing video may well be dated or even embarrassing, but replacing old for first time is not likely to dazzle your clients or inspire the employees.
There are many tales of woe about videos who have left the viewer wondering what message is being conveyed, due to an ill-conceived and poorly structured storyline.
By causing a summary of the small print you would like to get across. Then develop some detail per in the details. Obtain some input from employees and stakeholders. Your video producer should also be capable of add valuable input, when you pick a qualified professional.
YOUR TARGET AUDIENCE :: Whom have you been addressing?
Ensure you consider each of the cultures you will end up addressing with your video. Can be your message targeted at a unique age bracket? Can be your audience global, or local? How about subtitles, or perhaps different language versions? And more importantly, what do you want your audience to get out of your video?
The above considerations will help you to select the communication design of your production, as well as the personalities that will appear in the video, such as a presenter and other supporting cast.
Production Style:: TV-commercial? News report? Documentary?
There are numerous approaches to tell a tale. And that's precisely what your video production is - a narrative.
It ought to be sufficiently well structured to look at viewer via a sequence of information, in exactly the same way a book is presented, or a feature film is made. It must possess a beginning or opening sequence which gets the viewer's attention and leads them deeper to the story (middle), and an ending sequence or conclusion. If your video requires some form of response from your audience, as with something promotion, then you need to have a very clear 'call-to-action' sequence at the end.
So, structure is vital. What in regards to the actual design of your production? Unless your video is only the recording of the event say for example a conference, the place that the structure and magnificence is often driven by the teambuilding, you might like to take into account the various options for presenting, or packaging your message. What production style would best satisfy your organization, your product you're your audience?
Consumer audiences are getting to be newer. People seldom react to the type of blatant, in-your-face sales pitch observed in TV commercials of 15+ in the past, nevertheless you dress it up.
Nowadays, a much more subtle approach is often necessary. As mentioned earlier on, people want to now be "edutained". They wish to be told and educated about something, in the entertaining way.
Now i am not suggesting that we find out the stripy blazers and straw boaters and do a song & dance act, or work with a fake opera singer to harass people into comparing various products. Although amazingly, some styles do actually get results!
Creative video producers today may offer a number of and noteworthy production styles. So, whilst a standard Three to four minute programme may be created by a specialist TV presenter and feature shots of your products, include staff interviews and customer testimonials, the playback quality might really be stated in a news-report or documentary style, which comes across as impartial, and never a thinly disguised sales pitch. Ideal if you need to announce a fantastic new product range, or highlight the benefits of your items, from the eyes of the customers. Remember, people love to BUY. They seldom want to be SOLD to.
Your video producer should develop the necessary skills and knowledge to help you concerning the style, flow and pace of your production, as part of the planning, or "pre-production" stage. However, you know your company, product and customers much better than anyone, and it is YOUR video, which means you will need to have a final say.
Content:: What needs to be included?
Most productions will demand additional content to keep your video intriguing, notable and informative. A simple "talking head" is unlikely and also hardwearing . viewer's attention for days. So, in the event the programme includes "cut-away" shots of static images such as photos and diagrams, and various related footage, you are going to stand a better potential for holding your audience up until end of the video and secure that all-important direct response.
Your video producer will appreciate receiving high-resolution digital images of your organization logos, products and folks to include with the post-production stage. If you're able to have these ready upfront, it will help in order that your production is not delayed at a later date in the operation.
You may even have recorded audio, video or even legacy film you want to feature, particularly when your programme contains historic content. Ensure that you discuss this requirement using your video producer in the pre-production planning meeting, in order that your media might be successfully converted.
Shooting Locations:: Your organization premises or in a studio?
Whilst most corporate videos are shot with the company's premises, occasionally when external locations certainly are a necessary section of a production. Let's consider some most typical locations:
1. Your personal business premises is definitely the obvious collection of location. You've got something to hand - your offices, showrooms, or manufacturing facility are accessible and usually provide the perfect backdrop and environment to carry out almost all of the filming. You might also need comfortable access on your products and your people - provided you can have some willing participants - but much more about that later.
Be sure you locate a suitably quiet room for shooting interviews or presentations. There is nothing more distracting than wanting to film in a noisy office, or a room adjoining the factory!
Also, keep in mind that the video producer might require usage of nearby electrical sockets for powering cameras, lights as well as other equipment. A web site survey are usually necesary prior to filming.
2. Your customers' premises is often the best choice for testimonials - in particular when they have your product or service on display, or equipment furnished by your organization in situ. Do discuss this using your clients well ahead of time, so they really are well prepared, understand what they will say and possess appropriate facilities arranged.
3. Public facilities often require permission from the Local Authority. Your video producer are fully aware of who to approach and should have the ability to reach a mutually agreeable arrangement with all the Authority, without incurring special license fees. There is often exceptions for this rule, including in a few parts of manchester, where tight treating filming is operated.
4. A studio - fully designed with lighting and sound recording, various backdrops, plus a chroma key setup might be recommended from your producer. This is the perfect situation for shooting corporate pieces to camera, interviews and presentations. A presenter could be filmed facing an environmentally friendly screen, allowing alternative background imagery to be added. Most video production companies either have their own studios, or have access to studio facilities once the need arises.
Talent:: Your employees or a professional presenter?
Filming your staff going about their normal daily duties, operating some equipment or assisting a client is something. Nevertheless the subject of who to appoint as a presenter or spokesperson always induces a wry smile from me. I've witnessed numerous occasions when an employee, who may be quite utilized to doing the odd presentation, fluffs his lines for your twenty-seventh time, amid fits of laughter or deep frustration.
You will find there's vast difference between presenting your organization and product to some band of seminar delegates, and addressing a low profile audience which has a camera pointing towards you. It's surprising how most, otherwise supremely confident people, produce a stutter, or memory-loss, when underneath the pressure for being filmed.
So, unless you have a confident and experienced staff member who is used to presenting to camera, its better to hire an expert presenter - unless of course, the speaking parts are short & sweet, or even in cases when what it's all about has to range from CEO.
Appointing professional talent, even tho it's a presenter, actor or voice over artist is better discussed along with your video producer, who needs to have usage of the ideal choice of freelance professionals.
PERMISSIONS:: Avoid getting trapped!
Should you be going to commission a specialist video production, you really want to make sure you obtain written permission all concerned, to utilize the captured footage (yet still images) of individuals and places, along with any intellectual property for example logo's that the company will not own.
This important factor is usually overlooked by individuals who will be not familiar with professional video production and proper procedure for safeguarding against potential issues down the road. Today, everyone has more civil rights in comparison with utilized to and also the last thing you need is often a disgruntled former-employee threatening legal action until you remove his part in the video.
Such incidents can incur unwanted delays, as well as additional costs, if you should re-shoot a scene, or maybe several hours of re-editing are needed.
Your video producer should be able to provide you with correctly worded "Release" forms for locations and folks appearing within your video.
Setting up a Script:: Could it be really necessary?
You will have gathered right now, that creating a professional quality video isn't achieved merely by pointing a video camera and pressing the button. You can find any keen amateur to do that.
Maybe you have seen TV commercials where they've spent thousands of pounds over a visually spectacular production, but the message has been lost inside the ether because of a weak script. This basically means that lots of money continues to be flushed around the pan because somebody didn't bother to script the programme - and instead got carried away from the euphoria of making exciting visuals.
Alternatively, you will have seen low-budget adverts in the news using a powerful message fluently communicated, yet the visuals are really basic. Mission accomplished!
If there's such a thing as "the perfect script", it's one where your target audience is watching and listening in the beginning, because you've engaged their attention. Then a smooth flow from the message carries them along, still watching and listening, to the finish.
Certain productions could also require a storyboard. Storyboarding is a separate process that puts the proposed visuals to the script. It ought to be something that all parties can understand and will include small details like in places you could need captions and graphics, to a full pictorial listing of shots and footage required. It may be simple, or quite complex, depending upon the type and duration of your production.
Make no mistake. The script is the greatest portion of any corporate video. You can start by drafting a fundamental outline of your ideas after which take a moment along with your video producer and creatively brainstorm just what the script needs to be. Your video producer should then manage to keep coming back with a fully documented script that actually makes your programme be right for you - as well as your audience.
Once you have approved the script, you're ready check out the next stage. A last discussion involving both sides should happen ahead of shooting. You ought to walk around the proposed filming locations to make sure that things are all available, including adequate 13-amp souped up that will probably be needed for lighting and other equipment. Arrange for the money for access, parking and safety, in addition to making certain all persons involved are very well accustomed to to view the leonids they will be needed.
Timescales:: Punctually, on schedule and also on budget!
It's important to have realistic timescales if you want a truly professional result. Allow enough time for planning and making arrangements with all of parties concerned. Don't forget to permit holidays along with the availability of people outside of your organization.
Check into whether there are any planned road works or construction operate in the vicinity of your respective proposed filming places where could interfere with your deadline.
It's worth mentioning that individuals who are new to professional video production often underestimate the amount of time needed for the post-production stage. On the editing process later, for now, do please remember a great deal of work must be completed, and before a "rough-cut" is in a position for your inspection.
The final outcome - The inconvenience and potential extra cost of re-shoots and extra editing could be avoided in case you allow the required time for the portions of your production to get carried out with proper focus on detail. There is absolutely no must have to suffer the outcomes from the proverbial "rush job".
Budgeting:: Cost versus value
By identifying the need to produce a professional video, you've already reached the start line. The primary questions that a majority of clients ask is "How much could it cost?" For your corporate video producer, this is the difficult question to answer until some proper consultation has brought place.
Video can be a creative medium, and thus you will see other ways and ways of to become a successful programme. Each video production company may have their own ideas of methods this can be accomplished, which experts claim will result in a different proposal and value.
The all inclusive costs to make a video can differ considerably between one video producer and the other.
But so can the grade of the outcome!
Just like virtually any purchasing decision, you will get everything you buy.
A very professional video production however, mustn't be considered as a COST, but as a great investment. Therefore, as opposed to simply asking for a price (particularly before the full consultation has gotten place) it's easier to consider exactly what a planned well and professionally executed production might be WORTH for your business.
If the outcome generates more opportunities for your company when it comes to new customers and purchasers, then your roi should far outweigh how much money paid for your video producer, in return for a job done well.