With Easter approaching, the HoneyBaked Ham Co. has been a frequent adverstisor on my favorite radio station. They run two ads that are essentially identical except that one features a black family and one features a white family, with each dialects exaggerated a bit for the radio audience. Of course they want to appeal to more than one demographic, but isn't it a little cheap and obvious to use the same script? I guess it would be worse if they wrote different scenarios, complete with stereotypes associated with both races.
The gist of the ads is that not even family members are automatically 'HoneyBaked worthy' (no mention was made as to whether they are sponge worthy, but this is a family holiday). In both commercials, a ham-deserving uncle's super-human achievements are recounted as an example. While both families' uncles knitted socks for the service men and women and donated a kidney, the white uncle delivered a baby rhino at the zoo and taught aquasize at the senior center. The black uncle taught kick boxing at the senior center. I'm not sure what to read into that, if anything.
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Thank you for your comment! I didn't really expect anyone to read it so it surprised me to hear from you. This has been a source of uncertainty and frustration for a long time and it helps to know that someone understands.
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