The billboard simply states: 'Life's Short. Get a Divorce.' The billboard is sponsored by an all female law firm, Fetman, Garland & Associates, Ltd., that specializes in divorce cases. A lawyer within the firm, Corri Fetman, decided that they would try something different seeing as most divorce advertisements are "boring." This billboard, brainchild of of Corri Fetman, was meant to spice things up and get people to take notice. Oh, it got people to take notice all right. It features the well toned six-pack abs of a male torso (face unseen) and tanned female cleavage nearly bursting out of the barely there black lace bra and barely covered lower "assets" seductively posed.

My personal disgust aside, I am curious as to what the goal here could possibly be. In speaking with ABC News' Law & Justice Unit, creator of the billboard, Corri Fetman states:

"Law firm advertising is boring"¦Everything's always the same. It's lawyers in libraries with a suit on and the law books behind them. They don't say anything. What, I should hire you because you have a law degree? C'mon. So we wanted to try something different."

What am I supposed to walk away from that thinking? "Hey, I should get a divorce because that hunk of beefcake (or half naked woman) will be waiting for me as soon as I do!"

Reactions were not as positive as Ms. Fetman must've hoped for.

"It's grotesque,'' said John Ducanto, past president of the American Academy of Matrimonial Lawyers. "It's totally undignified and offensive."

...

Ducanto called on the Attorney Registration and Disciplinary Committee of Supreme Court of Illinois to sanction Fetman. "I don't think they'll just let this pass,'' said Ducanto, who seemed genuinely hurt by the ad. "I have been in practice for 52 years, and I've worked my ass off to change the image of this particular area of the legal practice, and to see some punk try and pervert the whole image in the interest of lucre. "¦ Sure, she's got a lot of attention, but it's like a guy who spits on a table "" you got the attention, sure, but what kind of attention is it?"

Though not everyone has harsh words to say about this billboard.

"I wish I'd thought of it first," said attorney Enrico J. Mirabelli. "When your advertisement generates publicity, you've hit a home run."

Disgusting? A perversion of an event in the life of a couple that already has its share of pain? A brilliant PR move?

Did the billboard go too far or was it just good PR marketing to get the firm noticed? Does it trivialize divorce or was it just another way for a firm to get business in a cut throat area of law? If you were dead set on getting a divorce, is this the law firm you would walk to represent you?

NOTE: It was reported on Tuesday night that the billboard that is the subject of this story was taken down on Tuesday evening by the owners of a parking garage it was attached to.