A landing page is only the page which someone gets to after clicking on one of the links. It can be your website's website or any other page. In the affiliate and online marketing world, a landing page is typically sales driven so that when you send traffic towards that website landing page it works to convert on whatever goal you have for it whether that's to offer a product, get someone to enroll in your mailing list, etc.
Plenty of work can go into getting a landing page just right in terms of design and copy and seasoned marketers will oftentimes tweak and test their landing pages repeatedly in order to better convert on his or her goals. This is especially true in case you are using paid advertising, because the page which you are sending someone to when they click on your ad is known as the landing page, so getting the landing page just right is essential not just for converting on your goal with that visitor however for pleasing the advertising system, also; thereby typically lowering your cost per click.
The concept of squeeze pages are better understood when identifying different styles of pages, let's quickly go over the most common and best landing page examples.
Sales copy Page - Sales letter pages are what product publishers use more often often. This type of page is used with the express function of selling to the visitor while you're on the same page. You might have seen one of these pages before; a lengthy vertical sales letter page which you can use lots of testimonials, more information on that product, videos/photos, along with other kinds of multimedia to improve sell to your visitor and convince them with their need for your product.
Review Page/Click Through Page - Unlike with the sales letter page, over a review page you're "pre-selling" because you will link to the product's official website from your review page which is where the heavy selling is conducted by the owner of that product. A lot of marketers use review pages because generally oahu is the best landing page for pre-selling, and oftentimes customers need this preliminary soft sell before they're prepared to purchase. This puts them from the purchasing mindset when you finally send them over to the official sales page as well as the "one two punch" effect which this creates is very effective.
When it comes to basically selling, I believe that review pages make for the best landing pages as not like that combination of effective review page plus effective website.
Squeeze Page - A lead capture page is a static page meant primarily for capturing leads which suggests getting your visitor to submit any kind of information which you want whether that's email addresses address or even just their local zip code.
Squeeze pages don't have much to them, just usually the content itself (oftentimes as a video) and the form field where the visitor puts in their required information. The page is normally otherwise barren in order that the emphasis is for the sign up box without giving visitors any other options or places to click. Marketers usually offer their visitors some form of free incentive to motivate visitors to share their information.
Launch Page - A launch page is one area you use typically before something is launched. It's used to give a teaser about that product and build excitement this also page can be joined with a sign up form like the squeeze page so that you can get a visitor's information to help you keep in touch with them and present them updates since the product comes closer to launching. By correctly building the anticipation with all the launch page, once that product launches you will definately get a lot of sales away from the gate because of your efforts around the launch page.
Viral Website landing page - A viral squeeze page is a page where you have content that's worthy of going viral (duh). Should you come up with a really fun game or useful app, really any kind of fun/interesting content which is easy to spread (hence viral), you can make tons and tons of viral website visitors to that page. A great way to promote brand recognition and awareness, assuming needless to say you make it apparent what your company/website is and does on that page.
Adding simplified buttons like for retweeting or sharing that content on Facebook and twitter, respectively, makes it much easier for people to share with you and your content to go viral.
Web site - A blog page may be the basic blog format where your web page would simply display your latest blog articles. This type of page doesn't convert well in case you are trying to sell because there are a lot of distractions and no clear route to conversion.
This is why when I'm backlinking to my site, by way of example, from articles I've made on article directory sites, for example, I won't link to the home page. To begin with this won't help me regarding link juice, but most importantly there wouldn't be an area to doing it if my whole goal is people to sign up for my subscriber list.
Sure I have that static subscribe box on my home page just like on every other page, but I'll experience a higher conversion in relation to sign ups if I work with a squeeze page, so I link to a special video/half squeeze page on my own site which explains why people should join. This is a page that is more or less otherwise free from distractions.
Of course there's not a hard and fast rule which says do not ever use your home weblog as a landing page. In case you are just trying to spread the word about your website then there isn't any harm directing people towards your home page for your blog for them to see all of your latest quality content and have hooked so that you develop that individual into a regular visitor and fan. Think of what your goals are with whatever niche you are promoting and choose your squeeze page based on that.