5/10/2016 - Play-Doh - Bridging the Generation Gap
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Play Doh

There are few toys which can bridge the generation gap between parents, grandparents, great grandparents and children like Play-Doh can. Since it was created in 1956 it has been a bridge for generations of members of the family by providing a crafty entertainment value for individuals of all ages. The non-toxic formula was discovered completely by accident whilst its inventors Noah and Joseph McVicken were attempting to create wallpaper cleaner and although the exact makeup from the clay-like substance is kept as a trade secret, ingredients include wheat flour, water, salt, coloring and perfume for your good old Play-Doh scent.

Finger Family

Although Play-Doh is not edible it is non-toxic making it the perfect choice as a craft choice for youngsters (the recommended generation is 3+). Even though it wasn't around within the years of many older generations members of the family it is still a fun favorite toy for older and younger generations alike. The no-tech, crafty toy that spans generations is really a favorite for many reasons but primarily its ability to mold to the personality of the individual playing with it! There isn't any thing that can't be finished with Play-Doh and this is never more evident than in a recent Sony Bravia publicity stunts featuring multiple tons of the crafty substance sculpted into colorful rabbits which congregate in to one colorful mass in the city center.

Not merely has Hasbro cornered the market using the Play-Doh product but they also have cornered the market with the cost of such an in demand toy. To purchase four full sized pots of "doh"it will cost you a dollar and some change. It is almost unheard of these days to be able to provide quality entertainment to get a family for less than $ 2 and Hasbro has quite effectively accomplished this with all the brand. To be able to offer entertainment, creativity and family interaction for under two dollars for a family of four (or more when you can share) is not only a great opportunity for families everywhere to possess "cheap" fun but it is also a chance for families in lower income brackets to have family fun as well. Maintaining a low cost on the product has enabled Hasbro to boost the span of their product. Hasbro has not yet only bridged generational gaps however they have also successfully bridged social gaps between income brackets.

Over the years Play-Doh has invented and reinvented various products including fun-factories, tools and playsets, all of which are updated to meet the expectations of younger generations, including the Dora the Explorer Play-Doh play set. Although the times are changing and new themes are now being added in to the manufacturer product line the original product should never be replaced, as Play-Doh is really a toy which bridges the gap between generations. It is a toy which doesn't require words, it does not require opinions and it certainly doesn't require understanding of "how to play." Play-Doh is among the simplest and yet most entertaining toys available.

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