The Shadowlit Realms
| Labyrinth of the Mind |
Changing TrendsThere has been a growing curious shift in advertising that I have been noticing lately. It has started a year or two ago and seems to be continuing and perhaps even growing. It has peeked my interest not because I have any particular interest in advertising per sae but because I wonder, just what does it say about the current state of our society?
Agencies go through a great deal of trouble in tests, studies, marketing, to try and pin point who their best target costumer was so they can profit as much as possible and so this shift in their ads did not come out of the blue, nor did they randomly just decide to do it. There is a reason behind it and it reflects some change that has occurred in society for this shift to occur. What I am referring to is the fact that products that were previously marketed toward primarily children are now being marketed to a more adult audience. When I was a kid all the McDonalds commercials were all about getting the little kids. They were all kid friendly ads, highlighting the kids meals, and the toys, and many of the ads involved cartoon characters. But as of late McDonalds has been gearing more toward a teen and adult audience. Cheetos which seems to be the newest one to jump on the band wagon. Those commercials use to always be geared toward children and involved the friendly cartoon Chester. But now the ads have taken a much more mature bent with the much more cynical and bitter Chester. Cheerios was once directed toward children but now its health benefits are being enhanced to appeal more to an older consumer. Once I had even seen an ad for Cinnamon Toast Crunch that was leaning more to an adult audience. Is it related to all the talk about Childhood obesity? Are people actually starting to buy such products for children less then they use to and so they are shifting their focus? Is it a consciousness on part of the companies to no longer try to pawn off their products on children with all of the health stuff out there. Or is it completely unrelated, perhaps the companies are just trying to update their ads because they have been going down in sales and so decided to try a new bend. I really do not know what it might be saying about our society but I am certain it is a sign of some subtle shift in society and that it does have something to show and say. 11:53 AM - 3/31/2009 - post comment
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