"If you fail to PLAN, your intend to FAIL" - Sadly, this well-worn quotation is the epitaph for a lot of a relevant video project that fell pitifully short of the expectations raised before work commenced.
The possible lack of proper creating a corporate video production is quite like setting off on the 100 mile journey for an unknown destination, in a car having a near-empty petrol tank, no Sat-Nav or guide, 2 bald tyres no roadside cover. You're literally ASKING to own into problems!
... Yes I realize you may call for assistance on your cellphone, however, you get my point, right?
So, here are the next preparation essentials:
OBJECTIVES:: Purpose and Message
The fundamental question should be "What exactly can we want this video to attain?" What is its purpose, what's the message we would like to communicate?...
and more importantly... WHO is our audience?
A corporate video must be a powerful business tool that communicates clearly together with your market, raises brand awareness, or allows you increase sales revenue.
You must have a really clear objective. If not, then your impact of your respective video production might be blunted. So, "Maybe it's high time there was a fresh video" is NOT an objective. Yes, the existing video could well be dated and even embarrassing, but merely replacing old for new is unlikely to dazzle your customers or inspire the workers.
There are many tales of woe about videos which may have left the viewer wondering what message has been conveyed, due to an ill-conceived and poorly structured storyline.
By developing a directory of the main points you want to get across. Then develop some detail per from the aspects. Obtain some input from employees and stakeholders. Your video producer should be capable of add valuable input, when you select a skilled professional.
YOUR TARGET AUDIENCE :: Whom are you currently addressing?
Be sure you consider all of the cultures you may be addressing within your video. Can be your message geared towards a specific age bracket? Will be your audience global, or local? Which allows subtitles, or perhaps different language versions? And most importantly, what do you want your audience to emerge from your video?
The above considerations will assist you to determine the communication design of your production, plus the personalities who'll come in it, say for example a presenter and also other supporting cast.