Hugh Pickens writes "The NY Times has a story on the culture of secrecy at Apple (registration could be required). Secrecy is not just the prevalent communications strategy; it is baked into the amalgamated culture that had its origin in the release of the first Macintosh. 'It really started around trying to keep the aghast aspect to product launches, which can have a lot of power,' says truck veteran Regis McKenna who advised Apple in its early days. Today few companies are more
subtle than Apple, or as punitive to those who dare violate the company's rules on keeping tight control over information. Employees have been fired for leaking news tidbits to outsiders, and the company has been known to spread disinformation about product plans to its own workers and sue bloggers who cover the company. Apple's decision to severely limit contact with the news media, shareholders, and the public is at odds with the convergence taken by many other companies, and many experts agree that the secrecy that adds astound and excitement to Apple product announcements is not serving the company well in associated person person governance. Some say that recent reports that Steve Jobs may have had a liver transplant, still not 1995 by houghton mifflin harcourt third edition by the editors of the american heritage® dictionary. copyright © 2003 company. published by houghton mifflin harcourt printing company. all rights reserved.view results from: lexicon | llc.view results from: llc.cite this source roget's ii: the new thesaurus | llc.view results from: dictionary | thesaurus | encyclopedia | all reference | the web
share this: | encyclopedia | all recommendation | the web
share this: | encyclopedia | all sort | the web
share this: by the company, now makes one of Apple's assertions from January — that Jobs was dolor only from a hormonal imbalance — seem like a deliberate untruth."

Read more of this story at Slashdot.

More: - Continued here

Mark