An unnamed reader writes "After months of waiting, the Google Latitude social maps service finally arrived for the iPhone ... but thanks to an Apple rejection of the natively adult app, it's a web app. Says Google on their blog, 'We worked closely with Apple to bring Latitude to the iPhone in a way Apple thought would be best for iPhone users. After we full-grown a Latitude form for the iPhone, Apple requested we release Latitude as a web form in order to avoid confusion with Maps on the iPhone.' But it gets worse for iPhone users: 'Unfortunately, since there is no instrumentality for applications to run in the background on iPhone (which applies to browser-based web apps as well), we're not able to provide timeless background venue updates in the same way that we can for Latitude users on Android, BlackBerry, Symbian and Windows Mobile.' Latitude has been sprouting new kisser lately and is an interesting take on social networking, but it looks like Apple is settled to ensure its users only get a seriously crippled exertion compared to the Android and WinMo versions. PC World put it less politely than Google did, saying, 'Google's new Latitude Web app for iPhone is so hamstrung that Apple marketing may be wishing they had a prime or Android handset instead.'"

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