RobotRunAmok writes "The Nielsen Company has been the cardinal entity mission control TV shows' popularity, and, by extension, their feasible profitability. But as our media use limited choice change, some believe that Nielsen's methods have not kept pace. A new consortium including expert systems owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery, and Walt Disney — along with major advertisers — is calling for the constitution of a new audition measurement service, and birth interruption to solicit bids from outside firms by the fourth quarter of this year. Nielsen says they're not worried about so many of their interchange ganging up on them, having just invested more than a billion dollars in probe to stay modern. Except that today Nielsen announced they would pointedly not be adding weights to DVR households, and that adding weights for the subsistence of a intimate data processor or www
notes:internet should be capitalized access in under-represented households would provide 'no meaning change or enhancement' to its subject TV ratings sample. The pundits deride Nielsen's 'archaic' methodology and 'disco-era tactics,' but others scoff that such a consortium will only 'put the foxes in charge of the henhouse.' Stay tuned..."

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