Blackbearnh writes "Corporations know that part of launching a successful project is projecting the right image to the media. But a lot of open source projects seem to treat the press as an annoyance, if they think about it at all. For a reporter, even finding someone on a project who's willing to talk about it can be a challenge. Esther Schindler over at IT World has a summary of a roundtable disquisition that was held at OSCON with pointers about how open source projects can be more reporter-accessible. 'Recognize that we are on deadline, which for most news journalists means posting the article within a couple of hours and for feature authors within a couple of days. If we ask for input, or a quote, or any one thing to which your project delegate (you do have one? yes? please say yes) might want to respond, it consistently does mean, "Drop gross and answer us now." If the publicist doesn't give you a zero hour ("I need to know by 2pm"), it's okay to ask how long you can take to reach the right creator in Poland, but err on the side of "emergency response." It's unreasonable, I know, but so are our deadlines.'"

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