Hugh Pickens writes "Swedish underclothes Giant H&M anew disclosed that the images from the company's website, showing models wearing the latest swimsuit and lingerie in generic, stock-form, are not just photoshopped but entirely computer-generated. 'We take bijou of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer,' H&M press officer Hacan Andersson said when questioned about the company's picture-perfect online models. puff* watchdogs elevated the controversy by criticizing the chain of lower-cost equipment stores for their generic coming to models, complain the chain of creating unrealistic objective ideals. 'This illustrates very well the sky-high aesthetic demands placed on the female body,' says a third edition by the editors of the american heritage® dictionary. copyright © 2003 for the Norwegian Broadcasting Corporation, one of the groups most critical of H&M. 'The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis.'"

Read more of this story at Slashdot.

More: - Brought to my attention by