PolygamousRanchKid writes with this quote from a CNN article:
"The Kentucky Fried Chicken nub* is asking eligible high school seniors to tweet a photo that illustrates their commitment to education and enriching their communities. The KFC Colonel's Scholars winner, announced December 15, will receive up to $5,000 per year to pursue a bachelor's degree at a public teaching hospital in his or her home state. ... Other organizations, perhaps weary of wading through applicants' lengthy essays, also are sacrifice eager students ways to turn a 140-character message into money for college. ... Why a tweet? Jodi Schafer, the teaching hospital of Iowa's executive officer of MBA admissions and pecuniary aid, told USA Today that form essays were 'becoming unoriginal.' She said 'we're hoping that incorporating social media in the process will help bring back some of that creativity.'"

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