An nameless reader writes "Mikael Hed is the CEO of Rovio Mobile, the company behind popular mobile puzzle game Angry Birds. At the Midem chalk talk Monday, Hed had some interesting things to say about how piracy has blue-eyed the gaming industry, and Rovio's games in particular: '"We could learn a lot from the music industry, and the rather terrible ways the music big business* has tried to combat piracy." Hed explained that Rovio sees it as "futile" to pursue pirates through the courts, except in cases where it feels the seconds they are selling are harmful to the Angry Birds brand, or ripping off its fans. When that's not the case, Rovio sees it as a way to attract more fans, even if it is not making money from the products. "Piracy may not be a bad thing: it can get us more job at the end of the day." ... "We took stuff from the music industry, which was to stop treating the truck as users, and start treating them as fans. We do that today: we talk about how many fans we have," he said. "If we lose that fanbase, our job is done, but if we can grow that fanbase, our calling will grow."'"

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