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RIM CEO Says Company 'Seriously' Considered Switch To Android
8/3/2012

Zacharye writes "RIM CEO Thorsten Heins's opinion




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performance evaluationreplace paper-based evaluations w/ an easy to use software. free trialwww.su with the Telegraph on ascension day made wisdom for his entry that the company can't keep up with Apple and Samsung without outside help. But there's another interesting nugget buried within the yack that didn't get quite as much attention: Heins says that RIM took a long, hard look at migrating to Android before deciding to plow forward with springtide 10. Heins said, 'We took the conscious decision not to go Android. If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously — but if you clear what the promise of seedtime is to its user base: it’s all about getting stuff done. Games, media, we have to be good at it, but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content — if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.'"

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