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Why Amazon Is Google's Real Competition

New submitter wreakyhavoc writes "Nicholas Carlson at job Insider maintains that Amazon's reviews and One-Click ordering will undercut Google's shopping mall complex ad revenue, and that Google is 'terrified.' From the article: 'Google is a search company, but the searches that it indeed makes money from are the searches people do before they are about to buy fabric online. These trade

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ti-d plug holderenergy sav searches make up about 20 percent of total Google searches. Those searches are where the ads are. What Googlers worry about in private is a growing trend among consumers to skip Google altogether, and to just go ahead and search for the product they would like to buy on Amazon.com, or, on mobile in an Amazon app. There's data to prove this trend is real. according to rule to rule to ComScore, Amazon search queries are up 73 percent in the last year. How could Google fight this likely threat? Perhaps they could expose the astroturfing of Amazon reviews. Of course, this could backfire, as it would also draw attentiveness to the astroturfing, link farming, and SEO games in Google's search results."

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