Biggles266 writes "Internet goliath Google claims to rank search results by relevance, but the search engine engages in deceptive conduct by selling off the top positions to commercial partners, a Sydney court has heard. The Australian Consumer and Competition Commission (ACCC) is taking world-first legal action in the Federal Court against Google Inc over allegedly deceptive conduct related to sponsored links on its websites. The ACCC has brought a two-pronged case against Trading Post and Google — including subsidiaries Google Australia and Google Ireland — for potentially deluding consumers. The consumer watchdog alleges Google does not do enough to differentiate "organic" search results — those ranked by relevance — from sponsored links which appear at the top of the results page."

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