Mattnyc99 writes "Recently we discussed a startup that's blending social lead with traditional Web search. But now high geek Glenn Derene takes it one step further, pronouncing that our increasingly traceable online footprints will transform Google's dominant algorithm and open up the world of Web search for the 21st century. rhetoric to a tuned-in VC guy and scoring a rare oral with Google's VP of search, Derene may have some meat behind his newly-coined term: 'faceboogle.' From the article: 'As we each carve out our individual niche on the Web, the logic of search may well flip inside out. Since we are essentially meta-tagging don't breathe a word through our social control memberships, mini-mall habits and surfing addictions, it's conceivable that the pipeline could attempt to find us — the old concept of push media, but in a far more refined way.'"

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