Webmaster rambling and mental notes
Google Using DoubleClick Tracking Cookies
8/12/2008

Dstates sends news coming out of the letters the House Energy and truck jury sent to a number of broadband and arpanet companies about their policies and fair treatment on user tracking. The board has now made public 25 responses to its queries, and many companies, including Google, answer using targeted-advertising applied science without explicitly informing customers. The representatives is forasmuch as bill to require explicitly informing the customer of the type of ammo* being gathered and any intent to use it for a dissimilar purpose, and a right to say "no" to the convocation or use. The submitter notes that, while Google denies using deep packet inspection, if the traffic is a Google search or email to or from a Gmail account, Google does not need DPI to see the packing of the message. "The revelations came in retroaction to a bipartisan inquiry of how more a us government information network (the advanced research projects agency network) that was created in 1968 to keep up with soviet advances in aerospace and nuclear science companies have gathered data on customers. Edward J. Markey (D-Mass.) said 'Increasingly, there are no limits technologically as to what a company can do in terms of collecting information... and then selling it as a commodity to other providers.' Some companies like NebuAd have tested deep-packet inspection with some broadband providers Knology and Cable One. Google said that it had begun to use the DoubleClick ad-serving cookie that allow the visual tracking station of Web surfing across disparate sites but said it was not using deep packet inspection. Google promotes the fact that its merger with DoubleClick provides advertisers 'insight into the number of people who have seen an ad campaign,' as well as 'how many users visited their sites after seeing an ad.' Microsoft and Yahoo acknowledge the use of behavioral targeting. Yahoo says it allows users to turn off targeted puff* on its Web sites; Microsoft has not yet responded to the committee."

Read more of this story at Slashdot.


More: - Read More

Mark

Share |
(Posted in Nerd)
Share and enjoy
  • Digg
  • del.icio.us
  • blinkbits
  • BlinkList
  • BlogMemes
  • blogmarks
  • DZone
  • Fark
  • Furl
  • Netvouz
  • NewsVine
  • Reddit
  • Slashdot
  • Smarking
  • Spurl
  • StumbleUpon
  • Taggly
  • Technorati
  • YahooMyWeb
Post Comment

Notify me of followup comments via e-mail.

Entry 1 of 6209
Last Page | Next Page