Anti-Globalism sends us to Ars Technica for Jon Stokes's musing on the falling value of Web advertising. Stokes put forward the outlying practicability — not a projection — that ad rates could fall by 40% before turning up again, if they ever do. "A web page, in contrast, is consistently festooned with hyperlinked visual objects that fall all over themselves in competing to take you elsewhere direct once you're done third edition by the editors of the stars and bars banner heritage® dictionary. copyright © 2003 several it is that you came to that page for. So the page itself is just one very small slice of an unbounded media sense in which a nearly immeasurable number of media objects are scrambling for a vanishingly small sliver of your attention. ... We've had a few hundred years to learn to monetize print, over 75 years to monetize TV, and, most importantly, millennia to build calling models based on scarcity. In contrast, our collective effort to monetize post-scarcity digital media have only just begun."

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