Valve's Gabe Newell gave the keynote address at this year's Design, Innovate, Communicate, rack one's brain


copyrights:cite this source synonym clump v1.1copyright © 2008 by lexico publishing group (DICE) Summit about the cost of games, the effect of piracy, and how to reach new players. Valve undertook an rehearsal new to test how price mannered the sales of their popular survival-horror FPS, Left 4 Dead. They Reduced the price by 50% on Steam, which "resulted in a 3000% rise in sales of the game, posting overall sales that beat the title's basic launch performance." They also tested various other price drops over the holidays, seeing spikes in sales that corresponded well to the size of the discount. This will positively add to the conjecture that game prices have risen too high for the current solvent climate. G4TV ran a live blog of Newell's presentation, subject to a few more details.

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