Singularity Hub writes "The Fertility Institutes afresh stunned the fertility stomping ground* by being the first company to boldly offer couples the breaks to screen their embryos not only for diseases and gender, but also for intensively benign characteristics such as eye color, hair color, and complexion. The Fertility Institutes proudly claims this is just the tip of the iceberg, and plans to offer almost any conceivable customization as science makes them available. Even as couples from across the globe are flocking in droves to pay the company their life's savings for a custom baby, opponents are vilifying the company for shattering moral and ethical boundaries. Like it or not, the era of architect babies is officially here and there is no going back."

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