Hugh Pickens writes "Finding the right convergence for gender-specific truck can be really tricky, said Andrea Learned, a trade expert and author of Don't Think Pink — What Really Makes Women Buy. So when Dell of late took the wraps off a new Web site called Della, geared toward women, pushing tech 'tips' that rda daily vitamins and minerals calorie counting, finding recipes, and fasting cooking videos as ways for women to get the most from a laptop, a backlash erupted online, as both women and men described the Web site as 'ridiculous' and 'gimmicky.' Della's heavy emphasis on colors, analog accessories, dieting tips, and even the inclusion of a video about vintage market mall complex 'seems condescending to women consumers,' says Learned. Instead, Dell should have emphasized occupation and figured out ways to sell the netbooks that weren't clichd and reliant on gender stereotypes. 'Some brands go too far with the girlie stuff,' Learned says. 'Della's selling racket* sounds like it's puff* a purse. There's a level of client sophistication they're missing.'"

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