The rapid gain in popularity in the online bingo industry has seen a particular increase in sites targeted at British bingo players. There are now around 70 online UK bingo rooms. These sites are not necessarily UK owned, but they are designed specifically to appeal to British bingo players and capture the UK online bingo market.
So what’s the distinction between a UK site and any other? Well there are a number of significant features that can set them apart, but there is no consistency in this and any given site may actually have very few of these features. Here’s my synopsis of what you could find:

1. They are advertised as UK sites, directed at UK players. And because they are billed as UK sites, of course most of the players are from the UK! So you’ll be playing against, and more importantly chatting with, fellow Brits.

2. Game play is in £. That means, the prizes, card prices, bonuses and so on are shown in pounds and pence, rather than Dollars and cents.

3. Banking transactions are most often in pounds. You can make deposits using £ and your payments will be made in £. Sites may also allow the option of using US Dollars or Euros, but the default will usually be Sterling.

4. They tend to accept widespread UK payment options; Visa, MasterCard, Maestro.

5. The sites may have British chat masters, hired and residing in Britain. This means that the chat and general culture in the chat rooms is inclined to British players.

6. The branding on many of the online casinos has a deliberately British feel. For instance you’ll often see pictures of Big Ben, red buses, Union Jacks, bulldogs, or maybe Scottish or Irish symbols. Plus the site often has a .co.uk address.

7. They may offer UK style 90-ball bingo games. Most online bingo is the 75-ball version, using 5x5 playing cards, whereas the game traditionally played in the UK has 90 balls and the cards have only 15 numbers. Some online bingo sites are now able to provide 90-ball games, depending on what kind of gaming software they run on. Currently only about a quarter of the UK targeted sites offer 90-ball games.

8. If you’re lucky, the customer support service will be located in the UK. However, this is not always this way, and many only have an email address " so their service team could be anywhere.

9. The site’s owners may be a UK enterprise. The owners are in charge of branding and advertising their bingo site. They are very seldom directly involved in running the actual bingo games. The ‘Operators’ do this job, and they could be located anywhere. In fact I’ve only been able to find a single site which actually runs its bingo games within the UK (Bingo England).

10. A variety of bingo networks are licensed in the UK or a country governed by UK laws such as Gibraltar. But the majority of the UK bingo halls are actually licensed in countries unrelated to Britain.

Of all these features, the only ones you will be sure to find are the first two; marketing that says they are a UK Bingo Room " and so targets UK players - and the fact that pounds are used on the site. All the other features depend on the site, so if any of them are especially important to you as a player you’ll need to research the bingo hall to make sure you’re going to get them.

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