Autoresponders - One Simple Trick That Will Improve Your Results
Autoresponders - One Simple Trick That Will Improve Your ResultsBy Hamish Hayward
Autoresponders,
or responders, are simply programs that allow you to send out
pre-written emails which have been pre-loaded into the responder.
Prospective customers or recruits either input their email addresses
into a signup form on a website or send a blank email to a trigger
address. They are then entered into a database and receive your emails
at the intervals you specify when you set up the responder.
This
is an extremely powerful marketing technique as it allows you to send
repeated messages to people who have positively displayed their
interest in whatever you're promoting.
Numerous studies have
shown that the majority of consumers will not buy, or signup to
something, at the first exposure. Prospects typically need to have
somewhere between 5 and 12 exposures to the product or service before
they feel comfortable enough to commit. The ideal number of follow up
contacts is often said to be 7, but this will vary depending upon the
individual consumer and the product on offer.
Since the
recipient of your emails has given you permission to contact them, you
won't be accused of "spamming". You may need to provide full contact
details in your emails to be sure of this - it varies from country to
country, but err on the side of caution. An added bonus is that you
will have their email address in your database - or "list" - so that
you can keep them updated with any new offers you may have in future.
Many
internet marketers already appreciate the awesome power of automated
follow up using an autoresponder loaded with well crafted sales
messages. However, there is one enhancement that is often overlooked,
even by relatively experienced marketers: The "Thank You" page. Used
properly, this can boost your signup rate by as much as 20%, it can
help promote your other programs, products and opportunities and it can
even earn you some money.
It's easy to overlook this aspect of
autoresponders. After all, you've probably spent a good deal of time
crafting your email messages and loading them into the responder. It's
only natural that when the last one is input you want to get the
messages out to the big wide world ASAP - right? But take just a few
minutes - and that really is all it needs - and you could benefit
hugely.
First of all, whatever you do, don't use the Thank You
page that your autoresponder company so kindly provides for you. Why do
you think they provide this? Certainly, it is a service to their
customers. Normally it gives a polite (if generic) thank you and
contains a few reassurances about spam along with brief details of the
opt-out procedure. However, when you look at it closely, it is a full
page advert for the autoresponder provider isn't it? A full page advert
which you have provided for them.
As an absolute minimum, if you
can't be bothered to spend a few minutes to generate your own custom
Thank you page, redirect your new signup to one of the other pages on
your website, or to the home page of one of your other sites if you
have more than one. However, it's much better to take the time and
produce your own full page advert. Some of the items you might want to
consider including are listed below:
1. A polite thank you (mandatory).
2.
A brief statement that you only send emails with permission, that they
may unsubscribe at any time and that you will never pass their contact
details to a third party (also mandatory).
3. A link to another website that you own or promote.
4. An advert for another opportunity that you are involved in.
5. A "Tell A Friend" form or link.
6. Adverts from Google Adsense or some other source.
Items
1 & 2 are only common courtesy. Items 3 - 6 could give your
performance a real boost. Remember, this is a page that your viewer
will automatically click away from. They are "ready-to-click" so at
least give them the option of making a click that will benefit you
rather than just clicking on their "favourites" or home page buttons.
Not all of them will click - but some of them will and you need every
advantage you can get!
About the Author: Hamish Hayward -
Discover the key criteria that you must apply to ensure business
success - now available in e-book format. http://www.perfectsystem.co.uk/
Source: www.isnare.com
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