The AdSense Formula for Making Money
The AdSense Formula for Making Money
By Eric Giguere
I often get asked what the secret is to making money with Google's
AdSense program. This often comes from people who are dreaming of
setting up websites chock full of high-paying keywords for particular
niche subjects and then sitting back and watching the money roll in.
"What's the magic formula?" they ask me. If they're non-technical, I
point them straight to my book, Make Easy Money with Google, and assure
them that they'll learn everything they need from it. They may think
it's hard, but it's not.
But what about the technical people?
By this I mean the people who've already set up a blog or
website, who have registered domain names, who are comfortable with
basic Internet terminology and concepts. What is the "AdSense formula"?
The only AdSense formula that you need to know is this:
earnings = number of clicks * average price per click
This is what I call the Fundamental AdSense Formula because you can
derive almost every AdSense "secret" directly or indirectly from this
formula. Do you want to earn more with AdSense? You have two ways of
doing it:
1. Increase the number of clicks, and/or
2. Increase the average price per click
Your earnings will only go up if you do one or the other, and ideally
both. It's an obvious formula, yes, but it's amazing how many people
lose sight of it in their quest for increased AdSense earnings.
Increasing the Number of AdSense Clicks
Increasing the number of times the ads on your site or blog are clicked
is the most obvious strategy. There are two general strategies
you can follow:
1. Increase the traffic to the site, and/or
2. Adjust the ads to make them more "clickable"
Getting traffic is hard and takes time, so don't look at it as a quick
fix. The best way to get traffic is to provide useful, unique content
and to rank highly in search engine rankings for keywords related to
that content. In other words, use standard search engine optimization
techniques. DO NOT "buy" traffic or use "link farms" or other dubious
techniques. Other tips for getting traffic:
1. Publish articles, even free ones, with links back to your site.
2. Include a link to your site in the signature at the bottom of your
emails or in any forum postings you make (if the forum allows it).
3. Participate in forums/groups related to the content of your site or
blog. The key is to participate, not lurk, and don't just post messages
promoting your site.
4. Add comments (relevant ones only,
please) to other blogs, you can usually link back to yours. (This won't
help your search engine rankings, but it may allow others who are
reading those comments to find your own site.)
5. Syndicate
your content (trivial if you have a blog) and make sure that the
content is registered with syndication aggregators.
6. List your site in relevant directories.
Adjusting the ads is something you can do almost immediately:
1. Position the ads on the page in order to make them more noticeable.
Google even publishes a helpful heat map (see
https://www.google.com/support/adsense/bin/static.py?page=tips.html )
for AdSense publishers.
2. Choose the best AdSense ad format that works for your site.
3. Change the ad colors either to make the ads blend in with your site
or to make them stand out. Again, it varies depending on the site.
Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google is
very strict about this, see the AdSense program policies (found at
https://www.google.com/adsense/policies ) for the details.
Increasing the Average AdSense Price Per Click
Increasing the average price per click you receive from AdSense is the
other strategy for increasing your overall AdSense earnings. You can do
this by:
1. Carefully targeting your content, and/or
2. Filtering out and avoiding low-paying ads
Content targeting isn't just about creating relevant, unique content.
It's also making sure that that content is written to target the
higher-paying keywords associated with a given topic. This means:
1. Figuring out which keyword variations for that topic pay more. Often
the more specialized variations and phrases pay more than the "generic"
terms.
2. Ensuring that the keyword density of the content
favors the higher-paying keyword variations. See
http://www.MakeEasyMoneyWithGoogle.com/vioxx-lawsuit.html for an
example of well-targeted ads due to appropriate keyword density.
And to reduce the occurrence of lower-paying ads, consider these two strategies:
1. Use AdSense's competitive filter mechanism to screen out the ads that you don't want.
2. Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.
Many publishers also report that their earnings increase if they remove
ads completely from pages with few or no clicks. Again, the "less is
more" strategy favors the higher-paying ads.
There's No Magic
As you can see, there's no magic involved to increasing your AdSense
earnings. The Fundamental AdSense Formula is easy to understand, but
that doesn't mean it's easy to apply the formula. It takes time and
effort to do it, just like most things.
Copyright 2005 by Eric
Giguere. Permission is granted to reproduce the article in electronic
newsletters or on websites provided that the complete article text is
included, unchanged, and that neither the copyright declaration nor
this license are removed. This article was originally published at
http://www.MakeEasyMoneyWithGoogle.com/adsense-formula.html.
Eric Giguere is the author of Make Easy Money with Google: Using the
AdSense Advertising Program, an introductory AdSense book published by
Peachpit Press. Find out more about the book from the companion site http://www.MakeEasyMoneyWithGoogle.com or by contacting the author directly at eric@makeeasymoneywithgoogle.com.
Article Source: http://EzineArticles.com/
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