A blog is a simple but powerful tool which all marketers and businesses should be utilising to explode their sales, build credibility and improve customer retention.

I've been doing a lot of research with regards to blogging and came across a case of a 19 year old kid who was making something ridiculous like $50,000 a year with a blog on mobile phones, from his bedroom! This is an extraordinary case but clearly there is a good earning potential through blogs, however they do take time to grow and build up a readership.

Blogs provide a very simple, quick and easy means to add fresh content to your website. As I´m sure you´ve heard many times over ´content is king´ from a search engines´ view point and by providing high quality, regularly updated content your website should benefit with regards to your search engine ranking.

By providing fresh, high quality relevant content you will gain an increase of both first time visitors and repeat visitors, they will come back to check out your new content. Providing it´s interesting, relevant and useful to them, you will begin to build relationships with your readers, increasing your credibility and building their trust in you and your business.

These repeat visitors will be exposed to your messages more and begin to trust you and your recommendations. This in turn will fuel sales and referrals. Just make sure you don´t recommend a product you haven´t tried, if it is bad you will lose all credibility.

Whenever you buy a new product, review it in your blog and be brutally honest, your readers will love you for it. Take a completely unbiased view point and talk about both the positives and negatives of each product. In essence you are providing more of an insight into the product than the sales page itself, this will help convert those prospects that are ´sitting on the fence´ so to speak. As it has been shown that prospects are seven to ten times more likely to buy from a blog recommendation than from other sources!

There are many ways in which you can monetize your blog, for example, by using it as a tool to promote your own products or affiliate programs. Other ways that you can generate extra income through your blog are through the Google Adsense program, selling banner/link space as your traffic increases or by adding you own opt-in sign up form to which you send your newsletter or other targeted offers.

Your blog can be syndicated using RSS, enabling savvy webmasters to use your blog content on their web pages. This benefits them as they have regularly updated fresh content for their website and benefits you through increased exposure, free targeted traffic and extra inbound links.

To get the most benefit from my blog I use a technique called ´blogging and pinging´, whereby every time I post to my blog, I ping Ping-o-matic.com to inform the search engines and blog directories I´ve updated my blog.

You should submit your blog feed to blog directories to gain more exposure. You can do this manually however, these are three automated sources that I have had the most success using and best of all...they are free!

http://pingomatic.com/
http://www.rssfeedpromoter.com/.
http://www.feedsubmitter.com/

Be passionate about your blog, love your blog. If you do not then it will become obvious through your posts and you are unlikely to be anywhere near as successful as you could be.

Add to your blog regularly provide good quality content and reviews and you will be on your way to blogging success.