This acquistion would make NYT advertising ad space greatly increase.  About.com has approximately 22,000,000 visitors per month.  Not a bad acquisition for NYT.  New York Times has signed an agreement with Primedia to purchase About.com for $410 millon in cash.  By adding this extra entity to it's current online properties, which include NYTimes.com and Boston.com, will allow NYT to rank the 12th largest online property.  The acquisiton is expected to close late this quarter or early next quarter.

Acquisitions are up!