Have you ever thought of advertising as a sport.  Let's say you were in charge of getting a team together to play a game of basketball.  You had your pick from all the NBA players.  You would pick the best of the best, wouldn't you?  It's a game about winning.  The same applies with advertising, it's a game about winning.  If you had to advertise your website to the world, who would you choose.  The best of the best, right?  You would choose, the platform(s) that gets the word out the quickest and vastly.  So, next time you think about advertising your website you must first choose your team and make them work as a team.  Who's your starting 5?