Marketing and the Church
One of my favourite web-sites that I subscribe to (there are over 100 or so that I subscribe to) is Church Marketing Sucks. They run a great site over there dealing with marketing and the Church.In a post today they talk about why we need to do marketing as a church. We have what is the greatest message and story ever brought into this world, but generally speaking we such at getting that message out there. Here is a quote from their latest article, Church Marketing Philosophy and Free Gas, which pulled the quote from someone else's article.
It is astonishing to me the lengths secular corporations will go in order to market relatively insignificant products like deodorant or nail polish. It is equally astonishing to me that while the church has the most important, most compelling message ever " Jesus Christ and His atoning work " that we have done so little to "market" His message. We need to get that message out using every means possible so that every life possible may be positively changed forever.In some Christian circles the thought of "Marketing" the Church is taboo, which is ridiculous. Since I took on the marketing role here at YWAM - Reef to Outback it has been a challenge to work out how to market what we do. Our goal is to see as many Christians as possible participate in missions, many through our YWAM DTS, which is the entry point into YWAM. My job is to get that message out and show people how they can get involved in missions. It's exciting, but like most of the stuff I am doing right now, it's got a learning curve attached to it...
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I am a full time volunteer with Reef to Outback - Youth With A Mission (YWAM) where I work in Communications and Information Technology. I am married to a wonderful wife, we have a five year old son and a one year old daughter.
