Social media marketing has turned into a huge source of traffic for contemporary companies, specially those individuals younger demographic. It's rare to find a successful company that doesn't build relationships Facebook, Twitter, and other social networking platforms. Only one platform that isn't typically viewed from the marketing perspective is Snapchat, the social media app that enables users to transmit limited-viewing-time, self-destructing video and picture messages.
May possibly not appear to be a perfect platform for marketing, however the statistics might surprise you: Sumpto, a business centered on marketing to college-age individuals, discovered that 73% of school students would open a Snapchat from the familiar brand, and 45% would open one from an unfamiliar brand. The app had $ 30 million users as of December, had surpassed the number of users on Instagram in the US alone, and it has growing usage abroad. The picture messages do disappear as soon as a person views them, but there are still some interesting, and novel, marketing possibilities.
The most interesting thing about Snapchat is the immediacy from the experience. While you will find workarounds to save the images, there's still a time limit on how long it will likely be on the app. As a marketer, you can include a sense of urgency. Try Snapchatting some limited-time discount codes, for example. Keeping in mind that the pictures can only be shown for up to ten seconds, keep the code short and easy to remember. Answer to this strategy, though, is giving a brief deadline for implementing the codes: a couple of hours, or perhaps a day at most. That way, users will know that they have to open messages of your stuff shortly after they get them to avoid missing the goodies.
Remember that many users use Snapchat for its high entertainment factor, so keep content as funny, quirky, or surprising as you can to keep users' attention in your Snaps. Snapchat itself could make that easier, enabling you include captions as well as use the picture in various colors.