African-Americans are consistently more likely than white smokers to use ring up help lines to quit smoking, and are more responsive to mass media messages billing the "quitline," finds a long-term California study. "California was the first state to settle a quitline in 1992. This paper is based on nearly 18 years of data," said Shu-Hon Zhu, Ph.D., the lead study author. "Currently, every state has a quitline." Study entrants be featured 61,096 African-American smokers and 279,042 white smokers who had used the state quitline. The researchers asked what had prompted them to call...

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