Link-Building SEO, How To Earn More Value

There are two main purposes link-building SEO or Search Engine Optimization focuses on, first is to increase traffic to a website and second is to improve the website's ranking in search engines. If your website has more incoming backlinks then more chance of a higher rank is expected. But do not just focus on the quantity of the incoming links since the quality of the incoming links are more favored. No matter how many dozens of backlinks you have if all are weak then the value of one or two strong valuable links would still be more. Most search engines including Google would always consider a website with strong incoming links although few to be more important andeventually rank it higher. So what would determine its value then? Below are the number of factors that determine it.

1) What anchor text does. Anchor text is the one usually you see as the text that is visible to someone looking at the link. Example, when you click a link saying Progressive from a car insucrance company may lead you to progressive.com, this can happen eventhough the text you see and click on might read "auto insurance". If you only have a simple URL link, then for link building SEO greater value must be given to the anchor text having a correct description about the website or web page.

2) Second is page authority. Those backlinks from websites and web pages that Google seem to consider surely have more value when compared to those you got from websites and web pages that Google does not consider and see as important. Take for example these two different backlinks, between nasa.gov and billspetshop.com, more value will be carried by your website if the incoming link is coming from nasa.gov.
3) Number of other links as a factor. A link on a website that has also many other links would be less important when you have a link on a website that contains only that link. Let us see this in numerical terms to simplify. Let us give the page a weight of 100. When this page has one link only, then it will earn the whole 100% value. But if for example this same weighing page has 20 other links, then the link will receive only 5% value.

4) The domain age.There is an influence the domain age the backlink is coming from can have with the value. Those older established websites are more trusted by search engines like Google rather than those new websites.

5) Applicability. If you keep backlinks to be related then there will be more value. Say for example backlinks coming from a web page about scrapbooking, when these backlinks lead to another site about scrapbooking more value is awarded to it rather than leading it to a website about exotic cars. Link building SEO is mainly about the importance of building links keeping all of them to work together in a concert around a common relevant theme. Trust me Google always take time to weigh the value of all incoming links to a certain website.

Avoiding Poor Optimization
Exceptional Optimization

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