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neuro-activity of my head in words

The fun theory


I saw some interesting videos today. They were about initiatives about making the right thing to do more fun. There's a lot of creative ideas submitted, like:

1. Modified a rubbish bin so that everything you throw rubbish into the bin, it makes a sound as if a bomb is dropped. Tthe sound makes it seem like the bin is really deep. Results: 72kg of rubbish a day - 41kg more than a normal bin a small distance away.

2. Making glass bottle recycling fun - an arcade style machine that collects bottles was made. It was used 100 times, compared to another recycling bin down the street which was used only twice.

Their point - fun obviously changes behavior for the better.

I frowned and thought to myself - this is worrying, indeed.

If the general population needs such initiatives to do the right thing, it means they don't even care - or know - what are the impacts of these little actions. Recycling, not littering, tidying up your own room, obeying the red light, buckling up when in a transport etc.

I can't picture what's the impact of doing the right things for the wrong reasons.

And before you think I disapprove of that - their point is obviously stronger than mine. All I did was rant on my weblog. Them? Projects that can potentially change the world.

http://www.thefuntheory.com
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Another perspective from a regular rambler on life and all...

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