A successful marketing plan doesn't have to include an athleticsuperstar, prime-time placement, state-of-the-art computer graphics ora massive budget. Being resourceful and smart can be just as effective.

Business promotion doesn't have to cost a fortune. Often, it's thepersonal touch that seals the deal. Here are ideas gathered frommarketing experts to help you make the most of a slim marketing budget:

Use Press Release Power
You might not realize it, butreporters sometimes need you as much as you need them. The key togetting their attention is coming up with a newsworthy item that isconcisely written.
* Peg your release to real events, such asfundraising drives or a new service your business offers. Don't bewitty to amuse yourself the idea must have a concrete purpose. Cost Effective Marketing with Grant Writer Pro
* If you can't figure out why your company might be newsworthy, ask your friends what they find interesting about your company.
*You can also utilize your built-in research tool your customers. If youhave an offbeat idea, bounce it off them or have them fill out a shortquestionnaire. Ask them why they use your business.

Think Differently
Concoct an event to draw media coverage.For instance, a Japanese restaurant could create the world's largestsushi roll and advertise its record-breaking "sushi queue."

Put A Face On It
Placing your photograph on your businesscard creates a personal relationship, even if they don't know you. Notonly will people remember your name, they'll remember your face.

Print The Praise
If someone says, "You do a great job," say,"Thanks, very much, that means an awful lot to me. I would appreciateit if you would write a testimonial letter." Then make the testimonialpart of your promotional package.

Borrow A Message
When you see an article on a subject thatmight interest your clients, send them a photocopy with a note thatsays, "I thought you might be interested in this." You're making apersonal connection with a client and associating yourself with theauthority quoted in the article in the process.

Think Outside The Box
You don't have to outspend yourcompetition, you just have to outthink them. Some examples: Buy abillboard ad every other month for a year.Cheap Marketing with Grant Writer Pro Chances are, the billboardwon't be replaced on the off months, so you'll get more exposure at noextra cost.
This concept also relates to how you run yourbusiness: Always try to figure out how to give your customers somethingthey can't find elsewhere, such as a children's play area at arestaurant.

Try The Old Faithfuls
Don't dismiss time-honored solutionsthat increase your company's community profile, such as sponsoring acharity event or outfitting a local little league team. You'll get yourname out there, and that's what counts.

AnnMarie Rubertone is a marketing consultant & freelance writer.  Hertwo newest booklets, "The One Page Marketing Plan" and "13 HouseholdItems You Can Use To Market Your Business" tips for marketing on ashoestring budget that can make the difference between success andfailure.  Check It Out is a customer-driven marketing firm providingdesign, writing, editing, desktop publishing services, and hands-onmarketing workshops for independent professionals and smallbusinesses.  For more information, contact Ann Marie Rubertone, CheckIt Out (772) 335-0073, Port St. Lucie, FL www.checkitoutinc.com  cio@adelphia.net