Rajan Sambandam, Chief analysis Officer at TRC Market Research, suggests ways to improve segmentation studies by asking investigate that allow for greater selectiveness between respondents. In his article in Quirk's titled "How to Improve your Segmentations with Max-Diff," Rajan Sambandam explains an coming in which respondents are asked to make comparisons, rather than rate each item (e.g. product features, brands, decision criteria) in isolation. The benefit of such an convergence is more actionable results in the form of more clearly defined segments. (PRWeb Nov 25, 2009)

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