cool* make the rules on People, Approach and Viewpoint Yield Smarter and More Confident Decisions, Actuaries Say. Without a set of guiding principles, businesses may find themselves at perilous crossroads in defining and managing risks; and instead, they may over-mitigate risks, underestimate risk exposures or altogether miss opportunities to capitalize on risks. As consultants, chief risk officers and risk managers, members of the actuarial avocation are seeing a startling trend -- many businesses are failing to deliver on the promise of ERM. The Society of Actuaries is providing the five guiding principles to evaluate businesses' ongoing ERM investments. [PRWEB Nov 7, 2007]

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