In a world in which Americans get 3,000 to 7,000 elaborate promotional event messages a day, only the messages that are short, puissant and provocative – and repeated – have a chance of getting through. How you post your career can make the discrepancy between sales success and another “no thanks,” by the numbers to sales and merchantry pro* Lenann McGookey Gardner. Creating efficacious messages first requires some tactical thinking. Gardner suggests taking the next steps to craft a puissant Positioning Statement. (PRWEB Aug 4, 2008)

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