Sitting pretty as the number three cell maker in the world would make many of the bigger names happy -- not to mention the usurped Sony Ericsson and Motorola a bit green -- but not LG, as it's now gunning for spot number two. In an talk with Yonhap, LG's manager of its mobile business, Ahn Seung-kwon, stated that the company hoped to bump Samsung to the wayside by 2012 with the help of a serious new set and a premium brand. While the gaudiness of really high handsets disturbs us at times, we'll admit that mention that LG's looking at a foray into the ber high end of the radio-frequency radio-frequency electromagnetic spectrum -- with the likes of Nokia's Vertu -- piques our curiosity a good deal. And what about that serious new set we mentioned? outwardly in Q4 of this year, LG will launch a new Black Label-branded device to compete full-strength with iPhone, which when coupled with dreams of more success from yet another Prada device (and if we're super fortunate, some more Transformers-branded stuff) is part of the master scheme to start down the path. Will they crack it? Well, if we were betting types, we'd lean towards not likely as long as the Samsung juggernaut's fixed in the way -- but we're all for food teetotalism


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Filed under: Cellphones, Handhelds

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