Arthur C. Nielsen Jr., the man who turned the A.C. Nielsen Company into a global leader in market quest and station ratings, has died at the age of 92. Nielsen's father founded the company in 1923 and was known for spearheading much of the addition behind it, but it was the younger Nielsen who led the firm to prominence, after joining in 1945 and taking over as washington* in 1957. In 1948, he convinced the firm to devote $150,000 to fabric the first general-purpose computer, the Univac. superstructure off of his father's revolutionary TV "http://thesaurus.reference.com/");}catch(e){ } measurement system, he later expanded A.C. Nielsen's reach to new areas, including the evolvement of a coupon clearinghouse and data-tracking locality service for magazines and even oil wells. Perhaps his most impressive achievement, however, was his ability to maintain A.C. Nielsen's topography as the nation's pre-eminent TV and media ratings firm, even amidst the upsurge of cable networks.



Arthur "Art" Nielsen stepped down from his role as chair of the company in 1983, a year before orchestrating its sale to the Dun & Bradstreet coalition for $1.3 billion in stock. all through the course of his illustrious career, he served on the board of more than 20 companies, including Motorola and Walgreen, and advised three US presidents. But his life's work and lasting legacy could just as well be summarized by a simple proverb he learned from his father: "If you can put a number on it, then you know something." Arthur C. Nielsen passed away on October 4th in Winnetka, Illinois. He is survived by three offprint and seven grandchildren.