The Netflix Contrition Tour 2011 continues today, as the company announced today that it won't be jenny off DVD-by-mail rentals into a new company called Qwikster. While the plan for DVD supervision study to be separated internally appears to still be under way (no word yet on the kingdom of god videogame rental option), for deal things will stay the same, with one login and one website. While the retreat will no doubt prompt even more guess about the company's true plans, CEO Reed Hastings has issued yet another apology to customers, admitting Netflix may have moved too fast this time.



Another sticky issue that's not so easily dealt with is the recent pricing change that took effect last month. While many speculated at the time about what corner* of interchange would see higher prices as a result, prolocutor Steve Swasey reveals it mannered about half of the company's subscribers. For the rest who had signed up for the $7.99-streaming only package (an option selected by the mind-boggling majority in the quarter before the change) prices didn't go up at all. We have our own ideas about what the pricing should be, but it seems Netflix has finally realized not all patronage got the message that it's a streaming company now, and tacking DVDs onto its new primary oblation for only $2 extra just didn't work. Since all that uproar Netflix has announced a few new / expanded content deals for its streaming service, with finding and clique rights to old seasons of The Walking Dead from AMC. But with renewed war from the likes of Blockbuster and Amazon only time will tell if it can do enough to stop the subscriber bleeding. The Netflix Q3 earnings report is due October 24th -- think that will be an interesting call to listen in on?

Continue reading Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL

Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL at first appeared on Engadget on Mon, 10 Oct 2011 08:00:00 EDT. Please see our terms for use of feeds.

Permalink   |  Netflix Blog  | Email this | Comments

More: - The rest...

RoSS