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Pepsi's 'Sound of Football' project lets visually impaired players see the pitch with their ears (video)
11/2/2011



One one side of the field was a team of former pro soccer players. On the other, a squad of visually imperfect amateurs. The two sides laced 'em up, puffed out out their quads and went head to head in a scrimmage, though the matchup was a lot more even than you might expect. It's all part of article called the "Sound of Football" -- the latest attempt from the Pepsi Refresh Project. The idea was to level the playing field, so to speak, by forcing both teams to play a match using only their ears, and a pretty nifty astronomical station system. Created by Tracab, this system was comprised of 16 cameras getup* the entire pitch (including two stereovision cameras placed at mid-field), and used jersey colors to llc.cite this source roget's ii: the new dictionary the home team from the away team, and to diagnose the referees. This set up, which was deployed during the last World Cup, fundamentally tracked the point of each player in real-time. This network was then funneled into an iPhone attached to each player's headset, and converted into a surround-sound landscape, using an app created by a company called Society 46. Unique sounds were assigned to both the ball and the goal; turning your head in the charge of one goal would produce one sound, facing the ball would result in another. This allowed each player to get a better idea of his surroundings and of his spatial positioning, though, as many of the pros found out, it wasn't quite as easy as it looked. The designers of this system are now looking to use their web banking components in other, non-sports arenas, in the hopes of helping the blind and visually afflicted "see" more of the world around them. Check out a pair of videos on the match and the sedulous science behind it, after the break.



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