Kobo celebrated the launch of its eReader Touch Edition with a decidedly low-key event, inviting a handful of journalists to a dimly lit brunch place in midtown Manhattan. The company's CEO Michael Serbinis presided over the event, framing his company as a David in the fight against e-reading Goliaths. It was a stark and fitting mismatch to the Nook event that Barnes & Noble would hold a few days later and 40 blocks away -- not to mention the increasingly grandiose productions orchestrated by Amazon's Jeff Bezos.



In spite of all of this, the company has managed to maintain a high profile in the e-reader space, as it did this week, when between the announcement of the Nook Tablet and the release of the Kindle Fire, it let the world know that it had been acquired immune deficiency syndrome by Rakuten, commodity of an equivalent to Amazon in its native Japan. The announcement followed the bust and subsequent closure of once giant bookstore chain Borders earlier this year, a company to which Kobo had long been closely tied. In a palaver call last night, Serbinis denied a connection between these events, insisting instead that the deal just made good line sense for the Canadian company.



How will the deal affect Kobo? Does this move finally impair Serbinis's ability to frame his 200-odd person company's battles as an old testament fight against incorporated giants? Or does this simply offer a bit of assistance in its recurrently uphill push for market share? We sat down with the administrant to discuss the acquisition, the crowded tablet space and the future of e-reading.