8/11/2016 - Do you like stephen curry shoes
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In a television ad a generation ago, the filmmaker Spike Lee asked young basketball phenom Michael Jordan about the source of his prowess: “Is it the shoes? It’s gotta be the shoes!”This week, as two-time National Basketball Association Most Valuable Player Stephen Curry seeks to lead his Golden State Warriors to their second-straight championship, few people are asking the same question.The latest version of Mr. Curry’s signature basketball shoe is slated for release at some retailers on Saturday, and early appraisals of the sneakers on the internet have been dismal. The Curry Two Low “Chef,” made by Under Armour Inc., has drawn wisecracks on social media, where sneaker fans have likened their all-white profile and sturdy heel to something retirees might wear. stephen curry one australia “If I had them [low-tops] in the road bag I definitely would have worn them, shown how fire they are,” Mr. Cu rry said in a post-game interview after defeating the Cleveland Cavaliers on Friday evening. “I love the nicknames, though, that they came up with, but I like them.” The Warriors now lead the NBA Finals series against the Cleveland Cavaliers 3-1 and could clinch the title at home in Game 5 on Monday.Meanwhile, Neil Schwartz, vice president of business development for industry tracker SportsOneSource, said the social media backlash for the Curry Two Lows was particularly intense. stephen curry 2 australia Under Armour has used its endorsement deal with Mr. Curry to chip away at Nike Inc.’s dominance of the footwear market. The Curry signature shoes, which cost around $130, have been taking market share from Nike signature offerings, including its line of Mr. James’s $150 and up sneakers, according to retailers. Under Armour’s footwear sales surged 57%, to $677.7 million, in 2015, but still are dwarfed by Nike, which had $18.3 billion in Nike brand footwear sales and roughly $2 billion in Jordan brand merchandise in its last fiscal year, which ended May 31, 2015. (Nike also owns Converse, which had $1.9 billion in sales in the period.) stephen curry shoes for sale To that end, Under Armour has ramped up hiring in recent weeks as it plans to launch its first collection of casual wear later this fall. On Thursday, the company said it rehired Dave Dombrow, who had been its footwear designer for six years, after he briefly departed for a job at Nike. Mr. Dombrow is credited with designing Mr. Curry’s first signature shoe, the Curry One, which made its debut in 2015.
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