8/18/2016 - Stephen curry shoes
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There was no shortage of schadenfreude after launch of the UA Curry Two Low, a new shoe from Under Armour and Steph Curry. Forbes reports the annual U.S. athletic shoe market at $33 billion, making high-visibility flops very costly. Critical reviews describing them as “dad shoes” were ubiquitous, including mocking from pop culture icons like Jimmy Fallon and Jimmy Kimmel cheap basketball sneakers online The criticism may be partly fueled by NBA players’ otherwise high standards for sartorial savvy. Since NBA commissioner David Stern implemented a dress code in 2005 to better the league’s image, players have become international trend setters. The annual draft has become a global fashion event at which the attire of new draftees is scrutinized by fashion police across the world. With a family-friendly image, Curry is more frequently spotted in Everlane than Armani. Forbes estimates Curry’s annual endorsement deals at $12 million, including less-than-edgy brands like Degree deodorant, Kaiser Permanente , and Brita. His Under Armour deal goes through 2024, reportedly including both equity and royalties. The fact that Curry owns a piece of his shoe business couldn’t have made last week’s brutal launch easier. Unless, perhaps, he and his team of brand gurus see a bigger picture that the critics are missing basketball sneakers online As opposed to a marketing misstep mocked as on par with New Coke, could this gaffe be an opening for Brand Curry to redirect efforts to a more underserved population than millennial men? I mean really, why should the term “dad shoes” be an insult? On the eve of Father’s Day, perhaps shoe buyers can begin to understand that dads can be so very uncool that they actually become cool. Instead of a surprise flop, maybe the launch of the UA Curry Two Low was a highly calculated marketing judo move, launching the first of many products so incredibly geeky that it takes guts to wear them. Anyone can buy cool things … but being cool is an entirely different accomplishment. Remember the classic film Revenge of the Nerds? The uncool unite. Then they prevail. cool basketball shoes online australia Joking aside, perhaps Curry could carve out a more differentiated brand identity leveraging the geek chic movement rather than competing with LeBron James, Kevin Durant and the still massive presence of Michael Jordan, all of whom have more street edge than Curry can muster. At his highest level of anger, Curry threw a mouth guard Thursday night. Tossing a wet mouth guard is something pimpled-faced adolescents across American can do when fighting with their parents. Even Curry’s rage is broadly attainable.
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