Sex Sells...so does Paris

The new Spicy BBQ Burger by Hardees tops the charts with the commercial featuring the heiress.  The commercial is completely awkward, in the sense - Paris is washing a car being as sexy as she wants to be...for about 5 seconds of an about 45 second extended commercial she bites into a burger, almost making me want to throw-up...but it looked tasty as well (for some strange reason).  The commercial did not say "burger" in any way, but I think the mission was to bring attention to the burger, because instead of going the traditional direction - making a commercial which compliments the product...instead it took your attention away from "burger"...if you never seen the commercial or never heard anything about the commercial then you have no idea what it was about and then a "colorful burger" is displayed which completely stands out from the rest of the commercial.  That's the attention-grabber.  But I'm still not hungry.  That's hot!  Can I get sued for saying that (trademark)!  Hmmmm.

Check out Paris Hilton Spicy BBQ Burger Commercial (the extended version)

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