So you finally created the website that your business or brand needsto market globally, but nobody is clicking on your site and the phonenever rings. It seems that you have immediately become fodder for thoseother marketers to sell you their manuals about web marketing, but youmight as well have spent your website development money on a gymmembership.

Quite simply, there are millions of websites on theInternet, and only a few can have top positions in a search engine. Ifyour company is "top dog" in a significant search engine for the rightkey words, then your company has arrived. A first page listing inGoogle or Yahoo on popular words integral to your site should help youbring home the bacon.

For about $4000 upfront, companies likeMorevisibility.com and SubmitExpress.com will help move your site up insearch engine ranking, if you also invest in pay-per-click advertising.Some good ones to try are the pay-per-click venues that Google andYahoo or a hosting company like Interland runs. There you can choosesome keywords that are ultra-relevant to your site and bid on how muchyou are willing to pay per click to determine how high up on thesponsor list of links you appear on the right side of well-traffickedpages. Of course, how often is also determined by how much monthlymoney you can commit to this marketing approach.

A still lessexpensive and very effective way to tell people about your companywebsite is to use a feature writing service that will write anddistribute a feature about a topic which is of interest to people.Within this feature, they will subtly couch a PR mention about yourcompany and your web address. These popular features get distributed tonewspapers nationwide - both online and print --and Internet editors ate-zines, newsletters, article directories and search engines. Theyusually get printed as written, unlike the ordinary press release whichoften winds up in the garbage.

If you try a newer service likePoints of Persuasion Syndicate (P-O-P-S), you will get maximum service,real PR agency savvy and enthusiasm at a price point you cannot beat.When you click on http://www.p-o-p-s.com/info.asp, you can read aboutthe service offered to clients. Then you can hit the Home page atwww.p-o-p-s.com and click on the Available Columns link to see some ofthe features that editors can download for a year or so. P-O-P-Sguarantees their features will be downloaded by at least 25 editors insix months, or you get a free second feature. A company spokespersonassures us that the usage has always been much greater than that.