In relation to marketing, everything you do needs to measurably produce results. There are a lot of factors that go into getting solid results including business niche or marketplace, and also the tips and strategies I'll be detailing are a fantastic method for Restylane Lead Generation to see solid, measurable growth. - Restylane Lead Generation
We’re experienced with our Restylane Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads weekly to tripling our clients sales from $50,000 to $150,000 within a still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are really the 20th century way of gaining exposure and generating leads for window replacement businesses.
These antiquated old strategies to advertising are all Interruption Advertising, meaning that you are trying to Interrupt as many people as possible with your message and hopefully you find a few that are interested.
These methods are archaic at attracting a person's eye of potential clients and are wasteful when compared to Google AdWords.
There is no greater option to finding a quality local lead than if someone else from your local area:
Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it lets you do and business niche)
Finds your ad on top of the page
Clicks on your ad
And then one minute later calls your small business
Someone searching for your organization on Google is more likely trying to hire you on lots of or maybe within a week.
They may be searching on Google because they need your services today and are much further along within the buying process than somebody that you are trying to prospect with “Interruption Advertising”.
Anybody containing ever been involved in any sort of sales or marketing is aware that there is a HUGE difference between when someone is searching for you, finds you, and calls you…
Instead of you trying to prospect or “cold call” or “interrupt” people with your advertising.
There exists simply no comparison inside the quality of the lead.
Most likely the Best Advertising Platform Ever.
Advertising on the internet is 100% and completely measurable so you'll know EXACTLY what your return (ROI) is that is unlike many other varieties of marketing like TV and Billboards.
Adwords (Google’s advertising platform) is the greatest thing that ever became of the advertising world and business owners because you have an incredibly powerful tool for your use.
Google AdWords advantages of beautifully executed timing when delivering ads to people who are already looking for your glazing business, delivering you transparent window installation/replacement and window repair leads generation results while you can track exactly what your return on investment is.
There are many entrepreneurial business owners which have built multimillion dollar businesses using Ppc as their primary method of generating new business.
There actually is nothing else like it nowadays. If there was, trust me, I would be using it and suggesting that you just do too.
Generating Leads Online with Google AdWords
What people need to realize right up front is that Google makes over 90% of its money through AdWords.
Google does not make their cash through organic search engine results or SEO (more about SEO later). Thus, Google WANTS that you advertise and they would love you to get good results so that you keep spending a lot more money on advertising year after year after year.
MYTH: “Ya, but no-one clicks on the top ads…”
Plenty of businesses and professionals which i have worked with over the years have this misconception that nobody clicks on the ads that appear at the top of search results.
This couldn’t be further from the truth. It’s true that a lot of people select the first or second organically generated result. However, in accordance with a recent eConsultancy survey “41% of folks didn’t even realize they were clicking on ads in those first three to five results”.
Furthermore, you only need to have a small percentage of people to click on your ad to possess more leads than it is possible to handle.
If you believe that no person clicks on ads and therefore are unwilling to make the purchase of a strong AdWords campaign, you’re cutting yourself removed from a huge source of solid lead generation.
SEO vs AdWords
Seo (SEO) is a good longer-term advertising strategy as it takes a lot of time, money, and to organically gain a high position in search results on Google for any valuable keyword.
As an example, let’s say you’re a lawyer that is fresh out of school, you’ve moved to a city or town and they are looking to get established. I’ve got not so good news for you, you’re probably going to fail at ranking at the top of search results through SEO.
Can you explain that? Because every other lawyer locally or city that is practicing in the same section of law as you has been doing the exact same thing!
Chances are those other lawyers or law firms are already established and possess been running a strong SEO campaign for a long time. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are several examples of business owners that spent $1,000s each month on SEO for upwards of a year and still still did not rank in the hourly caregivers results on page 1 (this is how most of the traffic is) of Google for his or her desired keyword.
If these business owners would have taken that same money and invested it into Adwords, they would have received new leads and new clients from the start!
Which means they would barely have come up front because they could have turned an income in the first month and then just reinvested those profits.
WARNING: What Happens When (not “If”) Google Changes It’s SEO Algorithm?
Think of it… Would you rather pay $1,000 a month for a year simply to “possibly” get on page one for your desired keyword… And then if Google changes their SEO algorithm again you might lose it all overnight without any warning!
… Or, would you prefer to instantly show up at the top of the search results for Hundreds of different keyword variations (not only a couple of keywords just as in SEO)… And have new leads and new customers coming in your door right away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I like working on Google AdWords over any other form of advertising media since you run a simple test campaign approximately a week, spend just a few hundred dollars, and see instant results.
When that particular week test is completed, you’ll have a ton of data hinting what keywords worked, what number of clicks you got, the amount of leads came in, and exactly how many new signed clients you've got retained for the money spent.
Following that you can refine your AdWords campaign even further by continuing to split-test ads and deciding how much you want to expand your campaign.
By way of example if you spend $1,000 and also you make back $5,000… Well then the next month you may adequately want to spend $5,000 making back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, that happen to be expensive formats you could spend $10,000s and be clueless to how poorly or well your ad did.
If you need to see serious results which can be reliable and measurable, you have to be on AdWords.
AdWords will be the KING of Local Advertising
Search engines love local businesses and they offer you a huge advantage when advertising on the platform.
How to Use The local Advantage
First off, Google enables you to integrate your Google Plus Local account with your AdWords account. This means when people from your local area are searching, your ad will probably be much bigger than other ads with your phone number and address immediately in the ad!
It may be an old adage plus the world of internet marketing, size is important. If the ad is larger, people are going to see it first, if the ad is well formatted they’re going to read the details, and also you know what they’re going to probably do next?
They’re likely to click on it!
Because you’re local, your location information is going to show up in the ad (if you integrate your Google local account). You’re going to see a much bigger rise in leads contacting you together with making appointments on your services.
NOTE: Above image is an example of a client of mine and you may see his one ad is actually 3x the size the other ads. Really, how do they compete?
So by simply taking the time to properly integrate your Google Plus Local account, you’re gonna see an increase in business!
Why Most Business Owners FAIL at AdWords
Another very important factor to the success of your campaign is split testing multiple ads to get the ones that get the actual highest click through rate (CTR).
Most business people that try to do Ppc on their own fail since they don’t have a good high converting squeeze page (more on that soon) and/or they haven't split tested multiple ads to raise their click through rate.
Google will actually reward you to have a rock solid AdWords campaign that's getting lots of clicks!
In case your ad is creating a lot of clicks that will your business through Ppc Restylane Lead Generation they are going to offer you a cheaper cost-per-click (CPC)… rewarding you to have great ads which can be getting lots of clicks given it tells Google that you're relevant to the searcher.
Basically the more clicks your ad gets, the less you spend each click. Pretty amazing isn’t it.
3 Comms to Avoid
If you’re up to speed and are ready to lengthy AdWords campaign a person's eye and care it deserves, it is possible to some things I feel you have to be implementing and some improper habits I want you to avoid.
First thing’s first: If someone else clicks on your ad, what page/website will you send them to?
You could be thinking that you’ve spent a ton of money on a slick looking, informative website that’s an ideal place to send your traffic and lure clients. Right?
It looks like a reasonable idea, and it’s actually bad idea because believe it or not, you’re far more likely to lose clients if you’re routing all your ad traffic to your primary website!
You MUST send AdWords traffic to a “landing page”. Yes, you must have one of those single page, simple, readable landing pages that invites the candidate to take action now.
Why? As you have 8 seconds when you lose your prospects attention!
That’s right, according to a recent Microsoft study, our attention spans have dropped from about 12 seconds to eight seconds, and for comparison a Goldfish comes with a attention span of 9 seconds.
Thus your “landing page” must get the person that clicked on your ad to take action right away before they get distracted by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping of their office…
If your traffic is being routed to your main website, you take a constant risk of that visitor never doing it! That’s right, they didn't:
Pick up the phone
Fill out a communication form
You just lost any client.
High-converting landing pages are specifically designed using a proven template to get your prospects to do one thing… Pick-up the phone and call you now!
So remember, three important mistakes to stop making in your marketing are unable to:
3. Split test your ads. Sure, you could be getting some clicks, you could be seeing some incoming business, and that doesn’t mean you couldn’t be going after better!
4. Start using a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new business to your practice. A landing page is essential for getting the individuals looking to retain your services to pick up the phone and also schedule an appointment.
5. Setup your AdWords campaign correctly. This one I mention in passing being a mistake only as it can impact your results. Proper campaign setup is essential to the success of your campaign.
As you may have seen by now, I love Google. I like their AdWords platform as well as the infinite amount of potential it provides.
Google: Biggest, Best, & Growing
Google, for great reason, has become the largest internet search engine in the world. It offers usage of an unprecedented quantity of information, and it also has become the number one way for businesses for generate leads - and that is so true for the Restylane Lead Generation companies we assist.
All you need to do is see the growth chart for the last 10 years to see this.
You could have been able to ignore the possibilities that Google created 2008, and maybe during 2009, and when you see their rate of growth double and triple in the last few years alone.
You need to realize that Google is not going anywhere soon, and is probably only acquiring bigger and better at what they do by implementing new advancements to AdWords.