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8/18/2011 - The Ka-Band Era
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Ku and C bands have been the most used spectrums used by many satellite communications carriers for many years. These are the standard bands used for digital TV broadcasting. However,  satellite communications can be improved by utilizing oher  frequency spectrums. Nowadays, more and more satellite broadband firms are moving  to the Ka-band spectrum. Newsat, Optus and other global teleport services companies have launched Ka-band payload or dedicated Ka-band satellites in order to reap the benefits of the high frequency of this new spectrum.

With throughput higher than Ku- or C-band, Ka-band will surely result to new demand, replacing  C- and Ku-bands for many satellite services. The Ka spectrum supports multi-spot beam capability. Dynamic signal strength allocation can be done via Ka-band. It’s no wonder that many industry leaders view Ka-band as the new standard for future satellite communication models.

Cost of Hardware and Service - An Obstacle to Fast Market Development

The high price of satellite dishes and costly subscription plan will prove to be a major hindrance to the rapid growth of Ka satellite broadband. So far, teleport operators and satellite providers have no means to subsidize the cost. The prospect of slow market acceptance will likely prompt satellite broadband carriers to reconsider major migration, especially now that the financial market has barely recovered from global economic slowdown.

However, better prospects should not be ignored. It is far more likely that the Ka-band market will grow in the event that Ka-band pioneers  prove that the migration will create decent amount of profits. Satellite broadband companies, teleport operators, and lenders will tend to be more open to the idea of Ka migration if that happens.

The business market will provide the most revenues to the Ka-band technology during its early stage. Business users will benefit from this improved services with the added value brought by this technology. Businesses will enjoy operational and logistical simplicity and will be able to consolidate voice transmission and a variety of high-bandwidth applications under one service provider.

Operators that developed their business models by focusing on consumer or small office or small office/home office (SOHO) market are faced with market challenges that would prompt them to capitalize on the more viable enterprise market. The failure of satellite broadband companies to rival the terrestrial broadband providers will slow acceptance rate among these segments. Nevertheless, Ka-band will gain more followers as its price drops.

In Australia, the national broadband development plan will add the much needed Ka-band satellite capacity that will benefit rural areas.  Gilal of Israel will construct 11 SkyEdge II hubs and 20,000 SkyEdge II VSATs for three years, with an expansion option that could increase VSATs to 48,000.
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